The video was targeted at popular kids channel, Cocomelon
YouTube has removed one of Felix “PewDiePie” Kjellberg’s recent videos, a diss track meant for popular children’s channel Cocomelon, for breaching guidelines around cyberbullying and child safety.
In the video, Kjellberg attacks Cocomelon’s content and ridicules kids who watch the videos. Kjellberg also uses extremely profane phrases that defies YouTube’s guidelines for using offensive or vulgar language in videos including children. By the end of the video, Kjellberg also hands what seems to be plastic weapons to a few kids, who employ them for attacking a melon.
YouTube’s team decided to remove the video due to the imagery, considered inappropriate for children though it appeared to have been made for kids and for developing content that impacts the YouTube community by frequently triggering hostility between creators for financial gain, according to official tweets. The second rule is in line with YouTube’s policy focused on avoiding creator-on-creator harassment.
The company’s statement also admits that while criticism is allowed, and diss tracks are allowed in a few instances, this video crossed all limits. The removal did not lead to a channel strike for Kjellberg’s channel, but additional violations of YouTube’s policies may cause a channel strike, according to the company.
YouTube’s policies forbid content that causes repeated patterns of harassment on and off-platform. After a review, they’ve removed the video in question for violating those policies as they had the effect of encouraging abusive fan behavior.
Re-uploads are reportedly circulating on YouTube, but the company announced that it will be removing them as moderators come across videos. YouTube’s policies around kids content have become stringent over the last few years, and content that may target kids or families by including children in the video are disallowed from using sexual themes, violence, obscene, or other mature themes, according to the company.
One of the reasons that Cocomelon caught Kjellberg’s attention was due to the channel’s astonishing growth. In June 2020, it came to the observation of Kjellberg that Cocomelon was rapidly acquiring subscribers. By mid-December, Cocomelon had exceeded 100 million subscribers. In a February 8th video, Kjellberg declared that he was creating a diss track targeted at Cocomelon. He released it a week later, where it remained active for a few days before YouTube took it down.
“I saw this as the finale,” Kjellberg said in a video posted on February 17th called “I Love Kids.” “I am not going to continue with it because 1) it wouldn’t be funny and 2) I don’t actually care about Cocomelon.”
This isn’t the first time that Kjellberg has created a diss track, either. In 2018, Kjellberg released “Bitch Lasagna” during a growing dispute with Indian Bollywood studio T-Series. Their feud started once Kjellberg’s fans observed that T-Series was on track to overtake Kjellberg as the most subscribed to channel on YouTube. Kjellberg denied the “subscribe to PewDiePie” meme after the phrase was used by the gunman who murdered more than 50 people in the Christchurch mosque shooting in New Zealand.
By the end of March, T-Series overtook Kjellberg as the most subscribed-to channel on YouTube, which he recognized with a new music video. Presently, there are livestreams on YouTube tracking Cocomelon and Kjellberg’s subscribers. Even if Kjellberg is done with the meme, it’s imminent that the internet isn’t.