For the biggest global tech companies, India is a decisive market. That is the reason it has backfired after the Indian government banned PUBG Mobile in the country. As per the most recent survey, the global downloads of PUBG has fallen by over 26 per cent in September, due to the ban in India. It was once the top contributor to app charts. Now PUBG Mobile has fallen down in the position ladder but the company is planning to bring it back. It has been reported that Korea based PUBG Corporation, is in talks with Bharti Airtel for the distribution rights of PUBG Mobile in India.
PUBG is in an initial negotiation stage with Airtel over handing out the distribution rights. They are also busy creating a lean team in India. Some candidates with experience of under 4 to 6 years have been interviewed. The fresh development comes against the backdrop of the Korean company’s consultations with Reliance-owned Jio Platforms, which, have been shelved.
According to PUBG Corporation, the ban is unfortunate. It even called off its deal with China’s Tencent over distribution rights of PUBG Mobile in India after New Delhi proscribed the app due to security concerns. The prohibition was largely based on the ownership of the PUBG Mobile app, which, then, belonged to the China-based conglomerate Tencent. India’s tensions with China over the border issue eventually affected the app ecosystem of India adversely. Lots of Chinese apps were compelled to leave India between June and August.
The ban imposed by New Delhi impeded PUBG Mobile’s universal growth. As per sources, the app installs for PUBG Mobile drastically came down to 10.7 million worldwide, from 14.6 million installations in the month of August. India’s contribution has been 30 per cent to 35 per cent to PUBG Mobile’s overall downloads within the last few months. Till date, there have been 734 million downloads of PUBG Mobile, out of which Indians were 24 per cent or 175 million till June.