Facebook is one of the most social media platforms if not “the most”. Reach is a precursor to engagement on Facebook. As one’s reach increases, so does the probability of engagements, simply because the content is appearing in front of more and more users. Following are some steps to help in increasing Facebook organic reach.
Using Facebook as a community hub
Offer something unique that users can only get on your Facebook Page. That way people know there’s a payoff to follow and Like your page. This means you have to stay active, constantly offer new topics of discussion and hone in on the community aspect.
Funnelling traffic from other pages
A simple way to increase reach is to consistently remind audiences in other channels about your Facebook presence.
Identify influencers and collaborating with them
This can be used to get more traffic. These power users can drive authentic traffic to your Facebook page with the right strategy in place.
Knowing optimal timing to post on Facebook
It is important to know the time to publish the content. It’s smart to learn the most optimal Facebook posting times. Researches are available on the best times to post to social media.
Having consistency in content
Increasing Facebook organic reach is about being persistent and reliable with content. This ultimately build trust with users as posts are on relative themes.
Not to rely only on the organic content of the posts
Last but not least, it’s in ones best interest to use as many different channels for Facebook–which includes paid ads as well. This means that it is prudent to include paid strategies into a successful Facebook marketing plan.
To conclude, one needs to be smart with Facebook strategy and use relevant tactics to increase reach on the world’s most popular social media channel!