Apple’s market share in India increased from 2% to 4% in the last quarter of 2020, according to data collated by research firms Counterpoint and Cybermedia.
Apple shipped more than 1.5 million iPhone units in India in the quarter, up 100% year-on-year, making this its best quarter in the country till date.
As per the data, Apple managed to double its market share due to improved sales of the iPhone 11, iPhone XR, iPhone 12, and the 2020 iPhone SE. In total, Apple shipped above 3.2 million iPhone units in India in 2020, up 60% year-on-year.
The results have come after several recent moves by Apple in the country, including the launch of a regional online store in September 2020 and a Diwali promotion in October that gave free AirPods with the purchase of every iPhone 11.
In the past, Apple had struggled to remain competitive in the world’s second-largest smartphone market, in part due to the premium price tags of its iPhone models compared to the low cost of rival handsets from the likes of Xiaomi, Oppo, and Vivo that have flooded the market.
Apple, on the other hand, has utilized Indian government’s Made in India initiative to enhance its regional manufacturing base, which has enabled it to save import duty costs and pass on the savings to customers by lessening prices of older generation iPhone models.
Local production of newer iPhone models is next on Apple’s agenda, and recently, Apple supplier Wistron started trial production of the iPhone 12 at a new facility near Bengaluru, with full production set to commence from mid-2021. The iPhone 12 would be the seventh iPhone model to be manufactured in India, but the first high-end device to do so.
Apple also has a road-map to open retail stores in India in the near future, suggesting its strategy in the country is headed in the right direction. Apple is due to report its earnings on Wednesday, so India can be expected to be a highlight.